When I save up enough Optimum points, I like to use them on higher end cosmetics.
Recently I purchased Lancôme Matte Shaker lip-colour ($29) in Kiss Me Cherry.
I love the formula, it goes on so easily and I can live my lips and fill them in with the tapered sponge. It dries in about a minute, and looks fantastic without feeling too uncomfortable. It is not the longest lasting Matte lipstick I had, after about four hours I have to redo, but I am happy to give up extra lasting power for such a comfortable and great-looking lip color!